Last Tuesday, October 20, the report “ Research on the use and perception of email marketing in Spain ” was presented, developed by Adigital , the Spanish Association of the Digital Economy with the participation of b2c email list leading companies in the sector, including MDirector . One of the main conclusions of the study points out that the investment made in email marketing by most companies, specifically 57%, does not reach 10% of their total marketing budget . In addition, the main objective of this investment is to generate sales despite the fact that, curiously, 51% of companies do not even make comparisons to improve results before launching b2c email list an email marketing campaign. percentage of investment in email marketing Perhaps this is one of the reasons why almost half of the companies analyzed do not know the percentage of their income attributable to email marketing and 30% state that it represents less than 10% of their income.
Email marketing trends according to industry experts Before the presentation of the results of the report " Research on the use and perception b2c email list of email marketing in Spain ", the conference, held at ISDI (Higher Institute for Internet Development) included the contributions of various experts from the sector who pointed out some of the email marketing trends David Olivares Adigital Among them, David Olivares , general b2c email list director of MDirector, focused his speech on how to take advantage of data collection through email marketing and with the support of other channels in order to make the right decisions. All of them have agreed on the recommendation b2c email list to design personalized campaigns based on user behavior that value the segmentation of the audiences that will receive the email messages.
Success factors of an email marketing campaign The study " Research on the use and perception of email marketing in Spain " has b2c email list been carried out taking into account both a panel of experts in the field of marketing and the users themselves in order to identify the main factors that make an email campaign marketing a success . Bárbara Yuste, director of communication at Adigital, and David Sánchez, CEO of nPeople, have advanced some of the conclusions: Research on the use and perception of email marketing in Spain Email and social b2c email list networks are the services most used by Spanish Internet users. In fact, many companies use email marketing together with social networks in a complementary strategy. 95% of Spanish consumers already access through their smartphone, which has meant that in three years access through smartphones has increased by 44%.